I also itch no matter what lotion I use (and I've used several over the last couple years). I don't think is an allergic reaction in my case. I think maybe from the skin stretching or something. When I was pregnant with my babies and my tummy skin starting having to stretch it itched like crazy. I like to think it's the growing that's making my itch! lol. It is quite annoying though when you have the cups on and can't scratch. Mine did get better after a few weeks.